May 2016: Hajj Flemings, CEO of Rebrand Cities with renowned photographer, Shawn Lee, in a redesigned school bus en route to working with small business owners in Detroit.

Earlier this year, while working in Detroit with small business owners and the Rebrand Cities team, it became clear that entrepreneurs and publishers are looking for a simpler way to accept digital payments on their sites.

Our Happiness Engineering team — the guardians of our customers — also weighed in, and we knew that we wanted to make an existing process simpler. So we set a design goal of bringing a 15-minute-long process to under a minute — especially for a customer that has never used PayPal before.

So a small team of engineers and designers came together to solve that problem with the intent of releasing a "Version One" with which we could start to understand how a simpler payment button could be used by our customers. It's currently limited to our Premium and Business Plan members while we tune and refine how it can work best.

Here's how it works: Open a new post, select "Insert Content," then choose "Add Payment Button." You'll fill out the details for what you're selling, add the email address for your PayPal account (where the money will be sent), and that's it!  Read more of this post