Keeping your visitors interested is the key to a successful website—and one great way to do that is with email. A smart email outreach plan piques peoples' interest, keeps them engaged, and brings them back to your website.

To send emails, you need a mailing list, and Mailchimp is the list-building tool of choice for lots of folks. With WordPress.com's new Mailchimp block, you can add a signup form to any post or page. Give visitors the opportunity to join your list wherever they are on your website.

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