 | | | With more than half a billion users, LinkedIn offers a huge opportunity to grow your brand, generate leads, and attract top talent.
Posting frequent updates to your Page is a proven strategy to start accelerating your follower growth. According to LinkedIn, organizations that post at least once a month gain followers an average of six times faster than those that don't.
If you're looking to reach new members beyond your existing LinkedIn Page followers to achieve your marketing, sales, and recruitment objectives, you can also promote your high performing posts as Sponsored Content ads.
Starting today, you'll be able to promote your LinkedIn Page posts as Sponsored Content ads directly from the Hootsuite dashboard. You can use detailed audience targeting to reach the right people and get the highest return from your ads dollars by promoting your content to LinkedIn members based on their location, professional characteristics, and interests.
And now, you'll be able to efficiently execute this paid strategy in the same place you manage your organic LinkedIn content.
Learn more in this help article or head straight to the Promote dashboard to try it out.
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