Hi there,
If you're reading this, there's a good chance you already believe in the power of social media. But in the midst of this global pandemic, social media's value is becoming clearer to everyone.
It's helping us ease isolation, stay informed, and search out lighter moments of laughter to relieve the stress we're all feeling. But it's also proving to be an irreplaceable tool for businesses, governments, and nonprofits scrambling to find ways of staying connected with their customers, employees, and communities.
But with the situation changing so quickly, the question is: how should you be adjusting your strategies in the chaotic months ahead?
We just published a blog post outlining three key areas we believe every organization should focus on:
1. Using social to protect human connection
2. Using social to mitigate business disruption
3. Using lessons of the present to build for the future
You can read it here: Adapting to More Digital and Social Ways of Being in a Time of Crisis.
If you have any questions, comments, or just want to talk it out—don't hesitate to reach out to us on Twitter, Facebook, or Instagram, or simply reply to this email.
Stay connected. We're all in this together.
Henk Campher, VP Corporate Marketing
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