Tammy Silva started sharing remote job opportunities on LinkedIn during the pandemic. When she moved back to Brazil after years in Singapore and Australia, she noticed something: most Brazilians had…
Tammy Silva started sharing remote job opportunities on LinkedIn during the pandemic.
When she moved back to Brazil after years in Singapore and Australia, she noticed something: most Brazilians had no idea they could work remotely for U.S. companies and earn in dollars.
So she started posting about it on LinkedIn. Job openings. Resume tips. Interview advice. All free.
"I wasn't doing it for work," Tammy says. "I was just trying to reach people. If I helped 10 or 20 people get better jobs, that was enough."
But people kept following. The audience grew. What started as a side project became a full-time business — and a website she built in one day using our AI website builder.
From a side project to a full-time business
What began as a volunteer effort turned into something bigger:
A recruiting agency connecting Brazilian talent with U.S. startups
A growing audience of job seekers Tammy educates for free
Speaking engagements, coaching sessions, and a newsletter
Tammy's approach was simple: give everything away for free. No gated content. No paywalls. Just genuine help.
She spent hours a week hunting for remote roles that would hire Brazilians — work she did voluntarily, on top of her day job. She posted resume tips, interview advice, and job openings.
Nobody teaches you how to build a resume. I started my career in HR — I've reviewed thousands of them. I know what companies actually look for. So I just started sharing what I knew.
People followed because the help was real. And what started as a passion project became a full-time business.
The inbox problem
But with scale came a problem.
Every day, Tammy's inbox flooded with the same questions: What do you do? Can you help me? Is this free? How do I work with you?
I was getting 50+ messages a day. People didn't understand what I offered or how to work with me. I needed one place to explain it all.
Tammy needed a website. And she'd been putting it off for too long.
From an idea to a website — in one afternoon
Tammy had wanted a website for months. But between running the business, creating content, and managing clients, it kept sliding down the list.
Then one Friday evening, she decided she'd had enough.
I didn't want to hire a UI/UX designer plus a developer. I wanted something ready.
She opened WordPress.com, found the AI website builder, and got to work:
The tool generated a website to match Tammy's vision and needs
She used the drag-and-drop blocks to further structure the site
The AI helped her refine her copy to match her tone of voice and the visual look
She also used AI to add extra features, like embedding a newsletter signup form
All of it runs on WordPress.com's managed hosting — set up and maintained for her
And of course, she picked a pink color palette to match her brand…
Collects resumes directly into her candidate database
Drives newsletter signups
Links to events and speaking engagements
The result? People now check the site before reaching out.
Now people already have all the information. They don't need to message me to ask what I do.
Since launching in August, the website has helped Tammy achieve:
Almost 23,000 site visits
Monthly views reaching over 7,000 in peak months
Fully booked 1:1 coaching sessions — 10 slots filled in 2 days
Massive reduction in inbox volume
Before, I would have to post about my 1:1s to fill them. Now I don't even mention them on LinkedIn. People just check the website and book.
Your story deserves a home, too
Tammy is already building her second WordPress.com site — this one for her B2B recruiting business.
She didn't need to hire a developer for the first site. She won't need one for the second either.
That's what makes WordPress.com special — the AI website builder gets you started fast, and managed hosting means you're not stuck dealing with updates, security, or backups.
You focus on your business. The platform handles the rest.
Tammy's story started on LinkedIn. But her website is where it all comes together — a place she owns, controls, and can grow however she wants.
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