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Kamis, 15 Januari 2015

2015 - The Year of Online Personalization

 
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Welcome to the Year of Personalization

Personalized Web

Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, we’re here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests. Read more about personalization.

 


 

The Superbowl is Coming - Create Content Around It!

Conversion Tools

Now that we’re entering the final week of playoffs to determine who’s going to the Super Bowl, most people are starting to generate buzz around not just the two teams that will be playing but also the commercials and the half time show. And since last years Super Bowl was the most-viewed television broadcast of any kind in American history, with 112.2 million viewers, it certainly lends itself to the kind of content you to get your visitors to engage with. But how, you ask? Here are 4 types of content that you can share around the Superbowl even if you have NO idea who’s playing! Get the content playbook.

 


 

How To Join Data in Hydra (Not as Scary as it Looks)

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Hydra is great not only for continuously processing data streams, such as web logs, but also for tasks such as special data analysis, validation, troubleshooting, etc., that call for one-off jobs. Among the latter use cases, one of the more interesting and complicated cases is joining data sets. In this post, Iwe’ll use an example to demonstrate how to join two data sets. See how to do it.


 

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