Data is the REAL MVP This Super Bowl |
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| Around here we're getting amped for the Super Bowl this weekend. And it's not because we want one team to win over the other (although we know who's supporting who) but because as a marketing company the halftime commercials are some of the best that will come out all year. So we went a step further and dug into the data to uncover the audience interests of brands with commercial time during Super Bowl XLIX. What we found just might surprise you. Check it out. |
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| After we recently launched the ability to create Custom Messages in our Marketing Tools we got some awesome feedback – including some great success stories and major kudos. But we also got some suggestions, and one that we heard loud and clear was the ability to add an image to the Marketing Overlay tool. As of last week, you can now choose from the set we’ve created or add your own hosted image. Sneak a peek at this new feature. |
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| As a 2015 goal we want to make sure we're highlighting more companies that are using our tools to make a difference in how they run their business. We recently talked to Charlie McKinney, President of Crisis Magazine, part of the Sophia Institute, who shared with us how they’ve been using our Marketing tools to help generate the highest performing annual fundraising campaign online. See how they did it.
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